In today's digital world, emojis have revolutionized the way we communicate, transforming lengthy texts into expressive and engaging conversations. A staggering 92% of the online population uses...
Emojis: The Game-Changers in Texting
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How to Increase Social Media Engagement: A Guide for Marketers
For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. It’s not just about looking popular: it’s about making meaningful...
Organic vs. Paid Social Media: How to Integrate Both into Your Strategy
Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed...
Social Media in Higher Education: 8 Essential Tips
Social media in higher education has become an essential chapter in almost every institution’s playbook. According to our research, 98% of schools use social media across campus. Why? There’s a lot...
King Arthur Flour’s Rebrand
King Arthur Flour recently completed a rebrand to reinforce what the company has always been: a company of bakers who believe in the power of baking to forge community and bring joy. Now named King...
Roll the Creative Dice
Creative ruts and inspiration wastelands can afflict even the most seasoned artists. With a new interactive project, Boston-based designer Ivanna Lin hopes to offer an antidote. As a...
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