Social Media in Higher Education: 8 Essential Tips

by Danielle Farris | Aug 24, 2020 | Social media

Social Media in Higher Education: 8 Essential Tips

Social media in higher education has become an essential chapter in almost every institution’s playbook. According to our research, 98% of schools use social media across campus.

Why? There’s a lot of value for schools to unlock on social media. Universities now take to social to recruit budding scholars, promote school spirit, and raise fundraiser dollars.

But there’s more to social media in higher education than marketing. These platforms also serve as essential communications channels.

With so much at stake, it’s a lot for higher education social media teams to manage. Not to mention the colossal task of supporting a vast international community across numerous channels. That’s why it’s imperative to have the right strategy, tools, and support in place so teams can use social media to its full potential.

King Arthur Flour’s Rebrand

by Danielle Farris | Aug 20, 2020 | Graphic Design

King Arthur Flour’s Rebrand

King Arthur Flour recently completed a rebrand to reinforce what the company has always been: a company of bakers who believe in the power of baking to forge community and bring joy. Now named King Arthur Baking Company, the brand now sports a new logo, which features a wheat crown and celebrates the brand’s commitment to baking.

Karen Colberg, Co-Chief Executive Officer, King Arthur Baking Company“King Arthur has always been a baking company at heart. The rebrand reaffirms our belief in the power of baking, and our commitment to inspiring bakers through every single touchpoint including our teaching and our products,” said Karen Colberg, Co-CEO. “Our mission is rooted in building stronger communities, fostering the connections that come from baking and sharing. The new positioning as a baking company will enable us to continue to grow and welcome all bakers, from passionate life-long bakers to beginners.”

Since its start in 1790, King Arthur has evolved from America’s first flour company to a leading baking resource, providing bakers with hundreds of ingredients, baking mixes, tools, and a thousands-strong library of free recipes and resources.

Roll the Creative Dice

by Danielle Farris | Aug 19, 2020 | Graphic Design

Creative ruts and inspiration wastelands can afflict even the most seasoned artists. With a new interactive project, Boston-based designer Ivanna Lin hopes to offer an antidote.

As a multidisciplinary artist working in typography, illustration, visual identities, and more, Lin understands the challenges designers face to keep innovating. “Many creatives, including myself, can often get too comfortable with their specialized skills or visual styles,” she says. “I want to show people the benefits of stepping outside their comfort zone.”