Social media in higher education has become an essential chapter in almost every institution’s playbook. According to our research, 98% of schools use social media across campus.

Why? There’s a lot of value for schools to unlock on social media. Universities now take to social to recruit budding scholars, promote school spirit, and raise fundraiser dollars.

But there’s more to social media in higher education than marketing. These platforms also serve as essential communications channels.

With so much at stake, it’s a lot for higher education social media teams to manage. Not to mention the colossal task of supporting a vast international community across numerous channels. That’s why it’s imperative to have the right strategy, tools, and support in place so teams can use social media to its full potential.